FLÎKR Fire® is the brainchild of Travis Seera and now the collaborative business of Travis and Haley Seera. The past several years have been an endless adventure, sharing both marriage and business. But in the end, though at times a bumpy road, enriching peoples lives with memorable moments makes the journey worth taking.
A thoroughly discontent COO, he is constantly working to refine both products and manufacturing. Learning to run his endless ideas through Haley first, the company is still in business and even thriving! FLÎKR Fire® was ideated in 2010 with a final product not arriving for another seven years. It all started with the desire for fireplace ambience in his small apartment. His primary mandate was that it run on an inexpensive and readily available fuel. Until FLÎKR Fire's® release, there was no indoor fireplace on the market running on isopropyl alcohol. Seven years of tinkering led to a finalized material and shape; a welcome reception from family and friends led to dipping a toe into broader sales. He's currently doing what he loves alongside a woman he adores.
Our epic CEO, she somehow manages hundreds of emails a day that would drown the average person. Running everything from customer relations to finance to sales channels, she is the fuel that keeps the whole machine running. Since childhood she has wanted to run her own business. That passion, alongside various leadership positions since, have refined in her the ability to tackle the new horizons seen almost daily as an entrepreneur. She does all this while designing and maintaining an impeccable home (Travis is writing this so I can say that)